Planning of Dongtai international trade agricultural ecological park

Project location: Dongtai, Jiangsu

Project scale: 820 Mu

Client: Dongtai international trade group

Project outline: Dongtai international trade group is the largest, influential and reputable localized commercial circulation enterprise in county-level cities in Northern Jiangsu. It operates department stores, supermarkets, hotels, shopping centers and other commercial services, and has modern business hotels, urban and rural supermarket chains, and a number of cooperative commercial retail projects. In order to practice corporate social responsibility, meet the increasing demand of urban residents for safe agricultural products, and build ITC's own green and safe fresh brand, the enterprise plans to adhere to the concept of green and safe agriculture, develop a fresh agricultural product production base located in Lianhe village, Anfeng Town, Dongtai City, and establish a whole process traceability system of agricultural product quality and safety from field to table, Make use of the mature existing market channel resources of ITC group, and actively develop new sales channels to provide the market with green, healthy, safe, rich and high-quality fresh agricultural products. In order to clarify the development direction, key points and steps of the park and guide the development and construction of the park, Nanjing Lvbo agricultural planning consulting company is hereby entrusted to carry out the overall planning and design of the park.

Dongtai international trade agricultural ecological park plans to focus on the development of three high-efficiency planting industries such as green facility vegetables, high-quality fruit tree planting and high-efficiency watermelon planting, supporting the development of livestock and poultry and aquatic ecological breeding industry, pre natal seedling production and post natal cold storage packaging processing as service supporting industries, and develop the diversified functions of agriculture on the basis of planting and breeding, Extend the development of agricultural sightseeing and leisure tourism.

Based on the development foundation of regional agricultural industry and the natural resource endowment of the planning area, the plan will focus on the development of green and safe industries and the brand construction of green and safe fresh products, give full play to the advantages of enterprise market operation and channel expansion, clarify the role orientation of "brand operator" rather than "agricultural producer", and grasp the front and back ends of the industrial chain, From the perspective of "operation and management" and "brand operation", integrate regional advantageous resources, gather high-quality talent elements, integrate practical technologies of ecological agriculture, introduce advanced modern management technical means, explore the business model of dislocation competition and effective cooperation between enterprises and new farmers and cooperatives, and build a perfect industrial chain in the upstream, middle and downstream of green and safe agriculture, Establish the first brand of safe and green fresh food in Jiangsu Province, and build it into an industry model for the docking of agriculture and supermarket and an industry leader for the integrated development of production, processing and marketing of green fresh food. Take Anfeng ecological agricultural park as the carrier, clarify the demonstration model function of the park in realizing the enterprise development strategy, and focus on strengthening the environmental protection of production areas, production process management, construction of agricultural and animal husbandry circular industrial chain, whole process control of agricultural product quality and safety, post harvest treatment of products, and landscape and cultural construction in line with the enterprise's business philosophy, The park will be built into an exhibition platform for ITC green fresh brands and a replicable park.